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for today’s video i got the lovely opportunity to team up with the german ministry BMZ, to tell you about their new fair fashion campaign vero & selvie.

vero & selvie is a brand new website with information about fair fashion and the industry for all of you german speakers out there. i think it’s brilliant that the ministry is making an effort like this, and here’s hoping that fair fashion will keep on growing and being more and more accessible.

the ministry asked me to share a few of my favourite ethical brands with you guys. so here are 6 of my all-time favourites. it’s not all about fair fashion, i also share some brands that only sell vegan products, as well as some cruelty-free skincare and makeup brands that i like. enjoy !

the brands i talk about in this video :
nois new york
philomena zanetti
swedish stockings
bourgeois boheme

t-shirt illustration fan art by @grey_ppahihi !

ok, now it’s your turn – what are your favourite ethical brands ? i’m always on the lookout for new products to try out !
all tips are welcome, because although i only use vegan products, i’m far away from being all fair when it comes to my wardrobe. it’s really difficult finding good brands, don’t you think ? so hit me up !

and i’m looking forward to seeing your hottest fair fashion outfits on instagram !
tag #fairfashion and #veroselvie so that i can find you.

love // jenny

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*this post is sponsored by the german ministry BMZ. however, the views shared here are of course – as always – my own.


  1. Hey Jenny,

    thanks for this video. Yes, I would love to see more on this topic. My current favourite fair fashion brands are Woron and Folkdays. Folkdays is also a part of Vero and Selvie, as far as I have seen. It is cool seeing all of you team up!

    Best wished from southern Germany!

  2. I was hoping you’d recommend some more vegan brands some day – thank you! Would love to see more of this :-)

  3. Pingback: Brandnews #10 - Nicetohave Mag

  4. Jenny, have you heard of danish brand called rains? I have travel bag from this brand and i love it to bits. I think they have beautiful, minimalistic, unisex and mainly functional accessories. :)

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