i’ve teamed up with the non-profit organisation fair action to talk about the issue of fair fashion.
fair action’s current campaign #fairagenda is setting out to spread the word on ethical shopping and a kinder fashion industry, from the perspectives of feminism, fair working conditions, and caring for the environment.
all good stuff right !?

like i say in this video, i find that ethical shopping for clothes a very tricky thing. i wish it was as easy, fun, and convenient as ethical food shopping has become for me. but although the price difference is still huge, and the selection and variety very slim, things are getting better !
my own wardobe is very far from 100% ethical, but i’m trying to up the percentage a little bit, slowly but steadily. more and more high-street brands are catching on, and i hear about new and exciting indie brands with an ethical profile all the time.

here are a few ways in which we can help speed up the process :

oh by the way, are there any swedish readers out there who are interested in this issue ?
fair action is having a birthday event in stockholm on dec 8th at södra teatern. i won’t make it to sweden unfortunately, but if you want to go let me know !
i’m choosing a reader ( + a friend ) to go in my stead, and mingle with fashion bloggers and other interesting people trying to save the world – one piece of clothing at a time.

send me an email to info(at)jennymustard.com and let me know if you want to go !

thanks a million to fair action for spreading some of the knowledge on to me and trusting me to help spread the word on this incredibly important and complex issue. i feel kind of honoured, i have to say.
if you want to know more about fairness in the industry and ethical shopping, check out fair action’s site and follow them on facebook.

love // jenny

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*this post is sponsored by fair action. however, the views shared here are of course – as always – my own.